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Dec 16, 2024

In the world of streetwear, collaborations such as Alpha Industries and Patta align. As the two brands launch the next chapter of their partnership, we spoke with Patta’s creative director, Vincent van de Waal. Vincent dives into the shared roots of Patta and Alpha Industries in hip-hop culture and subcultures, reflecting on how these influences have shaped their identity.

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Alpha Industries
Europe

Spotlight

Video Release: Boiler Room x Alpha Industries

In 1974, George E. Esser founded the National Bicycle League as a non-profit bicycle motocross sanctioning organization. Before they set up the NBL, Esser and his wife, Mary, sanctioned motorcycle races with the American Motocross Association (AMA).

Video Release: Boiler Room x Alpha Industries

In 1974, George E. Esser founded the National Bicycle League as a non-profit bicycle motocross sanctioning organization. Before they set up the NBL, Esser and his wife, Mary, sanctioned motorcycle races with the American Motocross Association (AMA).

“When post-structuralist theory was established over half a century ago, it sought to empower consumers by removing authors and artists from the equation.”

Lorem Ipsum dolor sit amet

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.